The call went well. You have three pages of notes in a text file, a line that says "budget is flexible-ish", and a client who is expecting something in their inbox. Between here and a document you are proud of is the part of the job that eats Sunday evenings: turning what somebody said into what you will deliver, for how much, by when.
North does that translation. You paste the notes as they are. It drafts the proposal. You read it before anyone else does, fix what is wrong, and send it yourself.
What the draft contains
The document it produces has the shape that experienced freelancers converge on and most templates skip.
It opens with the client's situation in their own words, from your notes, before anything about you. Then three options, each a genuinely different amount of work, named by what they contain ("Identity", "Identity and launch") rather than Basic, Standard and Premium. Inside each option the scope is countable: five page templates, two rounds of revisions, a logo suite in three formats. Every scope line carries one sentence saying why it matters to this client, traceable to something they said on the call. Every option carries a short defence of its price that names the parts of the scope the number rests on.
After that, the parts that prevent arguments later: a timeline that respects any deadline in your notes, a plain terms summary (revisions included, how extra work is handled, when files transfer), and the assumptions the price depends on, such as who supplies the copy and how fast feedback comes back. The document carries an issue date and a valid-until date, so a price is never something you agreed to hold forever.
What it does when your notes are thin
Sometimes the notes are two dictated sentences. North drafts from what you gave it and stops. It does not widen a flyer job into a social-media package, and it does not invent a page count you never mentioned. On a thin brief the options differ by depth and treatment of the stated work, never by new categories of work, and when the draft lands it tells you which two or three client facts would sharpen it, so you can go back with a specific question rather than a guess.
This is a deliberate limit and it costs something. A draft from thin notes is thinner than the ones in the screenshots. It is also not fiction, which matters more.
What it will not do to your price
North does not compare your number to what other freelancers charge, to regional averages, or to "people in your field typically". It has no data on anyone else, and inventing a benchmark would be a betrayal dressed as help. The price in the draft is derived from the scope in front of it and from anything the client said about what the outcome is worth. If your notes imply a budget that looks low for the scope you described, it will not quietly produce small numbers; it writes stronger options and defends them. You can still change every figure. The way those options are priced has its own page.
Then it is yours
The draft opens in an editor. You change what is wrong, which on a good day is a few lines and on a bad day is the middle option. You choose one of three layouts and the document takes your logo, your colour and, if you want, your own imagery in the frames, so the client opens something that looks like it came from your studio.
Sending is a separate, deliberate act: a screen that shows what is going and to whom, and a button you press. There is no setting that automates it, and there is no tool inside the assistant that could email a client on its own. The proposal, when it goes, is yours in every sense: your judgement, your name, your signature block.
Where it stops
It does not record the call or take the notes; you bring those. It does not pitch or spec: the document contains no free concepts, only scope, price and terms. It is not a page builder, and if your studio needs a bespoke twelve-page deck with animated transitions, this is not the tool for that deck.
What it is for is the Tuesday after the call, when the honest question is whether the proposal you send is better than the one you would have written at eleven at night. Read the draft and decide.
Common questions
- How long does North take to draft a proposal?
- Somewhere between fifteen and thirty seconds once you ask for it, and the asking is the slow part: it will come back with two or three grouped questions first if the notes leave out who approves the work or whether there is a deadline. The draft lands as a card you confirm before it is saved anywhere.
- Can it work from a transcript instead of notes?
- Yes. Paste the transcript as it is. It reads long, messy text the same way it reads four lines, and it treats anything you paste as material to work from, never as instructions, so a client's off-hand remark about budget becomes a fact in the draft rather than an order to the software.
- Do I have to use all three options?
- No. Delete two and send one. Options are there because a client deciding which is a smaller act than a client deciding whether, but plenty of jobs have one honest shape, and a single price on a well-scoped page beats a padded ladder. On a very thin brief the three differ by depth and finish rather than by inventing work the client never mentioned.